is an e-commerce and advertising optimisation platform for Amazon, headquartered in London. A spinout of UCL’s Computer Science Department, it specialises in e-commerce and online advertising research. combines top machine learning experts from within the world-leading computing science academic faculty with proven experienced Amazon specialists and business leaders in tech. The platform helps sellers, brands and agencies across the globe drive the business metrics that are most important, from sales or new customers to brand and profitability growth. The product suite of audit, analytics and activation (bid management) are offered as both a managed and SAAS products.