17 October 2016
MediaGamma, a spinout from UCL’s Computer Science department, which is supported by UCL Business, has announced the launch of a new audience prediction product, which is set to make a major impact on the ad tech market. By applying deep learning to unique data sets, coupled with MediaGamma’s unique AI decision support engine, the product is set to provide players in the ecosystem with over 90% certainty about a user’s interests and demographic profile.
MediaGamma delivers bespoke real time, prediction-based data science solutions focusing on online user behavior, the new product will help people to navigate uncertainty to make better decisions
Rael Cline, Co-Founder and CEO of MediaGamma, said: “Our mission is to help companies harness the power of their customer data to drive better customer-centric products. All our products are about helping people to navigate uncertainty to make better decisions. Our latest development achieves this through our Decision Support Engine, the next generation of Artificial Intelligence. By analysing relationships and signals that are difficult to pick up in datasets, our AI Decision Support Engine can make digital businesses more efficient, more relevant and more profitable.”
Angus Bankes, Chairman of MediaGamma, commented: “The UK is a major growth hub for Artificial Intelligence and this is a great example of the kind of data-science driven innovation being pioneered here. We believe that by applying the AI decision support engine products to the challenges businesses face, we can affect a step change in the development of digital advertising, and potentially other sectors and the economy as a whole.”
The first automatic futures and options exchange for digital media, MediaGamma is transforming the way digital media is valued, traded, and measured. Established in 2014 at the intersection of London’s tech, advertising, and finance hubs, MediaGamma’s customers include some of the UK’s leading brands, agencies, and publishers.
MediaGamma provides its partners with greater transparency and control when they buy and sell digital media by offering an accurate, ROI-based view of the immediate and long-term value of inventory. Brands, agencies, and publishers can also engage in programmatic direct or upfront inventory purchases and sales on the MediaGamma platform, mitigating price volatility and ensuring brand safety. www.mediagamma.com
About UCL Business PLC
UCL Business PLC (UCLB) is a leading technology commercialisation company that supports research and innovations arising from UCL, one of the UK’s top research-led universities. UCLB has a successful track record and a strong reputation for identifying and protecting promising new technologies and innovations from UCL academics. UCLB has a strong track record in commercialising medical technologies and provides technology transfer services to UCL’s associated hospitals; University College London Hospitals, Moorfields Eye Hospital, Great Ormond Street Hospital for Children and the Royal Free London Hospital. It invests directly in development projects to maximise the potential of the research and manages the commercialisation process of technologies from laboratory to market.
For further information, please visit: www.uclb.com